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Madden 25 coins is expected to let you upgrade gratis on Xbox One to the Xbox Series X version, however the press release originally stated you'd have to purchase the game before the end of the year, later upgrade to Series X by March 31 2022. This announcement came shortly following EA CEO Blake Jorgensen made remarks that the next generation upgrade is free on an earnings call, which suggests that this offer could be extended for PS4 as well as PS5 versions.
However, the business has extended their offer in a the announcement that is posted on the Next Level website (via Polygon). The program is dubbed "Dual Entitlement" and plans to extend it until the launch of Madden NFL 25. This means that instead of having to upgrade before the end of March you'll be able upgrade at any time before the next game is released in 2022's fall.
EA has been reported to have made the decision at a low-key time earlier in the week. It was expected to be announced at the cheap Madden 25 coins unveil event scheduled for the 1st of June however, the event was moved back because of ongoing protests for racial justice. Similar to that, EA has delayed its EA Play event originally scheduled for the following week. The event will be held the 18th of June. EA has also provided an expression of solidarity as well as an unspecified amount of money and volunteerism for the demonstrations.